Rebranding is all the rage right now, and Rite Aid is jumping in with a complete change by embracing holistic medicine. As "natural remedies" and "alternative therapies" become more and more popular, the stores has decided to feature these techniques in stores to appeal to more holistically inclined clientele.
It seems like it has plenty of pros and cons associated with the decision, depending on how deeply they venture into the holistic medicine trail. Many remedies may have merit, but some are bound to prey on those who require "no chemicals" in their meds, which we all know isn't a thing, since everything is technically a chemical of some sort.
What do you think of the decision?